Pedro Herrera III Mocks his Latino Roots to Become Star

Much in the fashion of Sascha Baron Cohens Borat, Herrera has created Chingo Blingo. His alter ego based off of Latino slang has become a growing hip hop phenom in East LA, doing concerts and promoting his music. While all that sounds very typical of budding artists his music is filled with racial slurs and mockings of immigrant Mexicans that would typically be seen in movies. He over satirizes his upbringing by dramatically inflating stereotypes to draw crowds of fans that seem to relate to the music and his racialization according to the article. While Herrea himself is a business oriented entreprenuer his alter ego is a slur slinging rap star.

This is one of those articles that show how although many people enjoy things that may seem okay due to the creaters satirical nature it continues to promote racial biasis and convey that it is okay to mock cultural differences. While I appriciate the humor I'm sure it is only a matter of time before he faces an uproar that many other contiversial artists have had too. It is one of those situations that brings note to how people work for change and others work off of the lack of change they see.

Article: http://articles.latimes.com/2005/12/31/calendar/et-chingobling31

Video:
http://www.youtube.com/watch?v=qAC7jg5l8V4&feature=related